EMPORIUM.STUFF2024
I helped shape the visual identity of Emporium.Stuff, from the logo and visual direction to its social media presence.
The work extended beyond static design — including product photography, content videos, layouts, and content planning to build a more consistent and expressive brand presence.
More than a logo.
Emporium.Stuff had a playful and expressive character. The challenge was making that personality feel consistent across every touchpoint.
I wanted the identity to feel fun without becoming chaotic, and expressive without losing its sense of structure.
Building a brand that could move.
The visual direction started with the logo, then expanded into a flexible language for products, content, and social media.
A playful identity designed to give the brand a recognizable starting point.
The logo was designed to work seamlessly on both light and dark backgrounds.
Bold compositions.
Bold compositions and expressive layouts helped carry the personality across social content.
Product & Video.
Product photography and video turned the identity into something more tangible and engaging.
Social templates and content planning kept different formats connected.
A brand built for the feed.
The final system brought the logo, visuals, photography, video, and social content into one cohesive presence.
PRODUCT POSTS
CONTENT VIDEOS
LAYOUT COMPOSITIONS
The identity wasn't meant to sit on a guideline page. It was made to live through the content.