PILKAHMIF2025
I created the visual identity for PILKAHMIF 2025, from the logo and brand visuals to a complete social media kit.
The identity was designed to carry the election communication across different formats — from candidate announcements and campaign content to timelines and election information.
Making an election feel like an identity.
An election is filled with information — candidates, timelines, announcements, and results.
I wanted to turn all of that information into a visual language that felt clear, consistent, and recognizable throughout the campaign.
Building the campaign language.
The direction started with a strong blue foundation, bold typography, and structured layouts to create a visual system that could stay consistent across different types of content.
A distinct election mark representing the democratic process, built to be visible and recognizable.
Deep blue establishes the visual foundation, while yellow creates emphasis for important information and campaign moments.
PILKAHMIF 2025
Used for major announcements, candidate names, and key dates.
Candidate Profiles & Timelines
Clean typography structured for heavy information delivery.
Large, bold typography creates hierarchy and gives the campaign a stronger presence.
One identity. Different moments.
The final identity was translated into a complete social media system, covering candidate profiles, announcements, campaign information, timelines, and election content.